Bachelor Machine receives no money or swag in exchange for good or bad endorsements that mention brand names or interested parties. In the course of writing about making a gin and tonic, it goes without saying (but here we are saying it anyway), there will come a moment when a writer will probably have to pass judgement: “I prefer this tonic water. Don’t use that tonic water,” etc. There is no directive to writers on this point. They can write what they like. If we refer to a thing, a book or a film or a bar or a necktie or an oyster, either positively or negatively, we will probably link to that thing if it is linkable. If Bachelor Machine ever accepts money or in-kind payment in expectation of wielding our influence, that fact will be explicitly stated in the offending article.
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